How to Find and Run the Right Fundraiser

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Type In Your Name: Type In Your E-mail: Your Friend's E-mail: Your Comments: Receive copy:  Why not join iCop yourself - and become known as a reputable company? Click on the iCop seal to find out more. Double ii's Services iCop Member How to Find and Run the Right Fundraiser Fundraisers - it's the perfect time to figure out which items or services you will be promoting. Very few are running fundraisers in the summer - it's a great time to get started before the competition hits! If it's another season, there are still plenty of fundraisers that work - before Christmas everyone is looking for gifts. You should figure out your strategy now, even if your fundraiser doesn't start yet - there is plenty to do to get started. You might find you are better off to try a new product, instead of selling the very same ones you always sell, and everyone else sells. Don't dilute your potential - try something different that no one else if selling. An example might be that Girl Scouts might sell magazines in the fall, but schools sell magazines in early fall - it might be too late to get good response. During this time, sales of Girl Scout nuts and "gorp" might do better - in the fall people like to snack on nuts - some girls easily sell 50 orders - no one else is selling it at that time. Try to plan your strategy in the same way. The first item you must address is whether you want to, or have the funds to, purchase products first, and then sell them. This strategy is a bit of a concern, since there is no guarantee that you will sell all of the items. If you can return them unsold, then it is more of a safe deal. Pick the product line that is in demand in your area - don't just think of how "cute" something is - ask around to see if people would actually want to buy it. Test it around, and if there is demand, go for it, but don't order much more than you are certain to sell. If you don't want to invest funds up front, you will need to decide on the approach you want to take - do you want to carry order forms or catalogs to people to have them place orders from? Or do you want to hand out fliers and then take orders? Do you want to pass out fliers, brochures or cards with a website address that people can order from? Any of these can be effective, but the website link will not work for everyone - not all people are Internet connected, and not all want to or can be connected to a computer. If you choose this route, make sure to give them a good phone number to call for assistance with the products, otherwise your handout will get thrown away. Any time you hand something out for people to respond to, when you are not actually going through the order process with them, you will need to make sure that the ordering instructions are clear and easy to follow, you must make sure to specify UP FRONT that you are raising funds for your group, and this is the medium you choose. Set your brochure apart from the junk mail people get. Your best chance to make a sale is to physically speak to people, and guide them through the process. Many will not act on a brochure or notice, and will place it in their junk pile, never to be seen. You need to pick your fundraiser product - do you want the same product that every school sells at the same time? The wrapping paper that is sold by thousands of kids in your area? Or do you want to try a fresh approach and offer people something different? Many schools and organizations are having great successes with long distance and cell phone products - which offer savings to the buyer, and brings in residual income to the group. This type of program can end up on auto-pilot, per se, because as customers build up, so do the funds coming in. Monthly income programs with automatic payment option can be very lucrative. People are more willing to make a service switch if they are approached by a fundraiser, rather than a telemarketer or stranger. Phone services are products with a daily need - people always need this, so it's easier to sell. There are shopping programs in which people have total flexibility to choose their products, and can shop there again and again after the fundraiser period is over. This is one that is set up for the Internet - so they will have access at all times to the shopping. Boy Scout troops and other organizations are having great response to these. Think of the possibilities, and get started, at least with your strategy. For more information and programs to look at, go to http://doubleii.com/fundraisers.html . You need to figure out what product appeals to the group you are targeting to sell to - are they into sweets, do they use cell phones, are they patriotic, do they need their cars washed, do they like to go out to movies and sporting events? Fundraisers need to appeal NOW - people should feel like they'll miss out if they don't act! You can always run an old-fashioned car wash or bake sale as a fundraiser, but your profits may not be as high, unless you are situated where more people will see your offer. Going door to door with fundraising products people want works well, as you see during Girl Scout Cookie fundraising time. It helps that the cookies are of a high quality, and the sale is run only once a year - that makes people want to stock up, knowing they can't buy more until next year. Think of the appeal certain offers will have, and how you can get your group to market them. Talk to your local stores too - many restaurants would work with you in giving a percentage of profit on a certain evening you can promote to bring people in for, or perhaps you can offer to sell coupons for the restaurant to bring people in, and make a percentage on these - pizza stores work well for this. Certain large store chains offer a percentage when a fundraiser group contacts them to run a fundraiser from within the store - and may give store credit or matching funds - call your local stores and ask. Even car washes may let you run their store for a day and let you make a percentage of the profit. Get creative and call around. For many more ideas, go to http://doubleii.com/fundraisers.html Free and easy Fundraiser for your school. Double ii's Services 303-349-7096 P.O. Box 631746, Highlands Ranch, CO 80163 Email URL: http://www.doubleii.com/fundraising.html Home  About  Newsletter  Privacy Policy  Contact Us   Quality Links