Lead-Away Links
When you are designing your web pages, make sure not
to link away from your site at the top of your pages.
Make sure you have your content first and foremost, at
the top of the page. Any banners or links that point
visitors away from your site should be placed lower than
the main text that explains the purpose of your site. Not
only will you retain your site visitors (they aren't clicking
away from your site), but the search engines don't spider
away from your site. Try to place your own links within
your website first, before external links.
Add Links of Value
When exchanging links with other sites, make sure to
exchange links with other sites that are complementary
and add value to your site, and your link adds value to
the other site. Don't add links just to add links. In the
same way – add only related affiliate links to your site –
not unrelated programs. This not only adds value for the
visitor, but also keeps your linking legitimate with the
search engines. They don't rank sites well if the links
are not complementary to the site. Visitors don't relate
well to sites with varied programs of no relation. The
only thing to do is make sure your links follow the
theme of your site to a large degree.
Link All Your Pages From Main Index Page
When you are building your website, make sure the
index page, the main page of your domain, contains all
your links for the rest of the site. This way, when you
submit to many of the search engines, they will
automatically index the rest of the pages from the links
on your initial page. Some search engines won't search
a URL past the ".com" part of the link – if you submit
http://anydomain.com/free.html
these engines will only search for http://anydomain.com
In this way, your "free" site will not get added to those
search engines, unless you linked to it on your index
page.
~~~~~~~~~
P. Roe does website optimization work, and is working
on her sites all the time - many are in number 1-10
ranking on Google and Yahoo! Subscibe to "Wise Little
Tidbits" for more optimization tips.
Subscribe here.
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