How Do I Effectively Advertise in Ezines?

I've been publishing ezines for years - and I have seen some pretty awful ezines - no original content, just pushing products of their own, etc. Some have high subscriber numbers - watch out and verify - I tried some and guess what? They often go to safe-lists or some other listings that do NOT qualify as subscribers. Many publishers keep their bounced addresses in their count - another red flag.

Any article written by P. Roe may be reprinted as long as the resource box and the article are kept intact. Formatting changes are allowed - other changes must be approved - email to discuss.

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The Directory of Ezines is a great resource to find your favorite ezines - to read or to advertise in.

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How Do I Effectively Advertise in Ezines?

I've been publishing ezines for years - and I have seen some pretty awful ezines - no original content, just pushing products of their own, etc. Some have high subscriber numbers - watch out and verify - I tried some and guess what? They often go to safe-lists or some other listings that do NOT qualify as subscribers. Many publishers keep their bounced addresses in their count - another red flag.

There isn't an easy way to absolutely verify the subscriber number - people lie. If they send via a list service - often the subscriber count is listed there. It may not be absolute - I send my ezines using a combination of my own list I grew plus the list service at Topica - that is because a former list service I used went build a solid trust with your readers so they will want to see your issues - be creative, original and useful to them. You can write a short blurb every week of a new offering at your site - and give a new tool or freebie of related topic. For your loyal site visitors, that's all you need to do. It may not build up fast, but you'll be credible with the people who trust you.

The trick is to test different areas, and when something works, pump up your efforts there. It will likely only work for a length of time - and then you need to try something else. There is no exact science, no guarantee - it's all hit or miss, testing all options. Some people do well in one type of avenue - others do well elsewhere. It depends on your ad, the audience that sees the ad, and other factors.

So, advertise as you are comfortable with, and check that you are not being conned. Make sure your advertisement is good, is going to the right audience, and then perhaps you will succeed.

~~~~~~~~~~

P. Roe writes http://doubleii.com/WiseLittleTidbits.htm "Wise Little Tidbits" how to optimize your website and your computer.
More articles http://doubleii.com/articlesreports.htm

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