Save Your Traffic From Error Pages
When I took the time to look into the error pages that
showed up, using my site statistics tools at my domain,
I saw that people were trying to access pages that were
not set up! I was losing traffic that was looking for me!
This is because they did not use capital letters – I had a
couple pages that broke the words into a phrase – by
using capital letters to break up the words. They also
tried to access a page using .htm instead of .html – I
don't know if was due to a typo or if it was due to some
other reason. Perhaps someone made a link to it with a
typo, or perhaps I promoted it in an ezine ad that
dropped the "l" – either by my mistake or by someone
else's oversight. In any case, it was costing me visitors.
I didn't get panicked – I just decided to fix it. I saved the
page.html page as page.htm and uploaded it – both
versions are up now. I changed the letters to all small
letters and then in my FTP program, which will not take
the same name – no matter if capitalized or not – I did a
"rename" to the one with capital letters – and renamed it
as all lower case letters. When that page which was named
with some capital letters disappeared, I uploaded it again.
Both versions are uploaded to be found. I get less and
less errors every day, and keep more traffic.
~~~~~~~~~~
P. Roe writes "Wise Little Tidbits" - with tips on optimizing
your websites and your computer. Free to
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